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    why blogging is important

    Why Blogging Is Important for Business in 2024​

    The world may have gone crazy for video content and social media, but I have a secret to share with you. Blogs still matter in 2024. New marketing trends come and go regularly, so why blogging is important is a hot topic. If you decide to skip a blog on your business website, you’re making a mistake.

    Today I’m going to talk about why. At Maggie Writes Copy I aim to give you the most up-to-date marketing information. And today is no different.

    This article will go in-depth on:

    How blogs build authority for you in your business.

    Building your audience organically with blogs for SEO.

    Blog strategies that keep your content relevant and engaging.

    Repurposing blog content so you get the most bang for your buck.

    Let’s dive right into our topic and discuss the power blogs give your business – why blogs are an essential tool in your digital marketing plan.

    Why Blogging Is Important for Business – Build Your Authority

    Just because you know something doesn’t mean your audience knows about your expertise. Often it’s easy to forget this isn’t readily apparent. To us, it’s common knowledge. To them, it’s not even on their radar.

    This is one of the reasons why blogging is important for business. It gives you a platform to share your knowledge with your audience. Cements you as a thought leader in the niche. And gives you an opportunity to add value to your audience’s life.

    Blogging isn’t about showing off or slapping words on a page just to rank (more about that later). It’s about showcasing your ability to help your audience by either meeting their needs or solving their problems. Bringing value to your audience right off the bat makes you a staple in the niche you serve.

    Let’s dive deeper into this.

    Why Does Authority Matter?

    The internet is full of people all trying to win people’s business. But to authentically sell to people you need to have a product or service that actually matters. Then you need to build trust with your audience so they learn how you can help them.

    When you build authority with your audience and show up for them on a regular basis, it builds trust that you follow through.

    Once your audience trusts you they’re more likely to:

    • Engage with your content.
    • Listen to your recommendations.
    • Buy your products and services.

    But trust doesn’t come overnight. You need to show your willingness to show up regularly. This means consistent blogging that meets your audience’s needs.

    Becoming a Thought Leader

    The path to thought leadership starts through consistent blogging. Touching on topics that foster audience engagement. Always create quality content that stands above your competitors.

    First – understand your audience so you know what questions they are constantly asking. What problems they are trying to solve?

    Then – write blog posts that answer those questions and provide solutions.

    Deliver value to your audience and become their main source of knowledge on a topic. Let your blog become a beacon of answers and solutions.

    Still curious why blogging is important in business? When you consistently deliver value, you build an engaged audience AND gain a reputation as a resource in your field.

    Examples of Blog Strategy Paying off for Businesses

    Not quite sure what I mean by this? Here are some examples of blogs that have become thought leaders in their industries.

    • Forbes1
    • Nerd Wallet2
    • Nomadic Matt3
    • Pinch of Yum4

    Chances are you’ve heard of at least one or two of these, depending on where your interests lie.

    These are some highly successful blogs. When people read one of their blog posts, they trust the post is well-researched, relevant, and current. These blogs all cover topics that people want and need to know the answers to.

    These are just a few examples of thought leadership born out of blogging. It shows the potential to become a household name in your community. All through writing blogs.

    Blog Content Ideas – Craft Authoritative Content

    There are several ways to make sure your content stands out from your competitors.

    1. Dive deep into your niche. Make your content specific to your audience. The more they resonate with it the better. Generic doesn’t help anyone. Get specific.
    2. Use data in your posts. Research, data, and case studies all give credibility to your content and reinforce your authority.
    3. Engage with your audience. Start conversations with your blog. Answer questions and encourage feedback. Conversational writing and an easy read go a long way toward building trust.
    4. Stay current and helpful. Stay on top of new trends, research, and developments in your field. If you’re well informed, you’ll be a greater resource to your audience.

    These strategies are simple yet powerful ways to make your blog stand out. By enriching your audience you establish your authority. Showing them you’re a leader in your field.

    Blogging doesn’t just build trust with your audience. It also builds trust with Google.

    Content Pillar Categories by Maggie Schlegel

    Why Blogging Is Important for Business – Blogs for SEO

    Tons of content is being pumped out across the internet daily. But there’s still no denying – quality content is key for Search Engine Optimization (SEO). In 2024 it can be easy to feel like the rise of AI makes blogging irrelevant and obsolete.

    But what AI has actually done is make quality content more important than ever. Algorithms are changing to highlight the authority-building content you put together.

    This means if you’re writing to enhance your reader’s knowledge (as discussed above) you’re already ahead of a lot of the competition.

    Search Engine algorithms favor content that is:

    • high quality
    • relevant
    • current
    • consistent

    Want to know why blogging is still a cornerstone of effective SEO?

    Quality Content as a Blogging Strategy

    When you consistently create fresh content that helps your audience you tell Google your website is active. Google’s goal is to provide the best information to your audience. If your blog does that, you’re winning.

    How does Google know your site does that?

    1. Blogs encourage people to stay on a page longer, reducing bounce rates.
    2. When people find a helpful article they often hunt around a site for more.
    3. Covering different topics allows more people to find your content through keywords.

    Let’s talk a bit about these keywords.

    When people type a search term into a search engine, it’s known as a keyword. Knowing the keywords people typically search for and then using them can help your page pop up first. This is the premise of optimizing your site with SEO.

    Researching keywords also tells you what your audience is searching for. Helping you to create even more relevant content.

    Once your site starts ranking for important keywords your competitors will start noticing. They’ll start linking to your site when they want to rank for similar keywords.

    Those links tell Google they are sourcing quality content for their blog posts. They also tell Google your site is even more relevant. Creating a compounding effect.

    This is why even though you want your content to rank, you should start off by writing for your readers. Not just creating quick, cheap, AI-generated content that doesn’t help anyone actually solve a problem.

    The more quality your content is, the more likely it will be shared and referenced by other people. Gaining you more backlinks from reputable sources.

    Practical SEO Blog Strategies

    So what kind of writing is actually ranking on Google? It’s easy to say quality content, but that’s not the only determining factor. Keep in mind, that Google changes its algorithm regularly. So what works today doesn’t always work tomorrow.

    1. Long-form content. Content that covers all aspects of a topic is ranking a lot higher right now. This is because it allows a person to find all their answers on one page. A person is much more likely to stick around longer. You can include more keywords in the post. You become a comprehensive resource for your audience.
    2. Easy reading. Don’t write a technical paper to answer the question. No one wants to read a textbook in their spare time. Give them something that’s easy to digest.
    3. Link to other resources. You can’t cover everything in your article. So link to other blogs and resources on your site to give them a path to more information.
    4. Focus on user intent. Don’t go off on a tangent that has nothing to do with the topic. Your audience wants answers about what they searched for.
    5. Optimize your site for various platforms. Especially mobile devices. Make sure the text is readable, stays within the margins, and flows correctly.
    6. Use analytics to drive your blogs. See what is ranking and what isn’t. See what pages people are lingering on and which get bounced from. Write more on the popular topics, and reoptimize the pages that need help.

    These simple practices will go a long way toward ranking your content on search engines. Let’s talk about specific strategies too though. What trends are current now?

    Staying Relevant – SEO Blog Strategies for 2024

    Content is being consumed very differently now than it was when blogging first became a strategy. There are so many distractions that it’s easy to fade into the background.

    In 2024, people are looking for easy-to-digest, interactive content. They want to feel connected to what they’re interacting with and feel like it speaks directly to them.

    Here are a few ways to make sure your blog remains relevant.

    1. Use interactive elements and multimedia to captivate attention. All these elements cater to various learning styles, encourage interaction, and provide value. They can also increase the time visitors stay on your post as they break up the monotonous wall of text. Browse time is a key element of SEO.
      • Videos
      • Infographics
      • Polls and quizzes
    2. All these elements cater to various learning styles, encourage interaction, and provide value. They can also increase the time visitors stay on your post as they break up the monotonous wall of text. Browse time is a key element of SEO.
    3. Integrate social media into your blogs. Post to your site, but also share posts on social media platforms – let people find your content where they’re hanging out. This also allows for more sharing opportunities amongst your audience. It increases your visibility and reach and can attract new followers.
    4. Evolve with your audience. As your audience needs change you have to change and adapt too. This could be engaging on social media or creating surveys to determine what brings value. You can also use analytics tools to gain insight into your audience.
    5. Quality not quantity. Pumping out content that isn’t relevant or helpful to your audience is a quick way to drop in rankings. You’ll also lose the trust of your audience. They’ll quickly find alternate places to look for answers.

    All these strategies can help you succeed both with search engines and with your audience.

    The other great thing about blogging is it doesn’t have to just benefit you once.

    Repurposing Blog Content for Marketing

    If you’re posting blogs in 2024 and not reusing that content in other avenues, you’re not maximizing your investment. With the wide variety of marketing outreach available it’s important to be strategic.

    Here are some easy ways to implement this strategy.

    Extend Your Reach With Email Marketing

    Use the framework of your blog posts to craft email broadcasts and campaigns. Repurpose tips, stories, and key insights to create cohesive marketing. Use your email marketing to drive people back to your blog for the full story.

    This strategy not only keeps your audience engaged with you. It keeps your company top of mind. AND it drives traffic back to your site giving your SEO a boost. Didn’t know you could use email for SEO did you?!

    Repurposing Blog Content With Social Media

    We talked about sharing your blog posts on social media above. But you can take this one step further. Break your blog post into bite-sized chunks, reword it a bit and then create posts that are cohesive with your website. Without having to come up with all sorts of different ideas.

    • Quotes
    • Statistics
    • Paragraphs
    • Infographics

    All these can come directly from your blog and inform your social media strategy.

    Social media can be draining. It’s hard to come up with endless post ideas. So repurposing blog content can really help with strategy. It can also help you with SEO as you always want to ask people to read the full article.

    Using Blogs in Multimedia Content

    Video is an important tool in today’s marketing. Podcasts, webinars, reels, videos. All these mediums are very popular. Use your blogs to determine a subject matter that connects with your audience dynamically.

    Blogs as Downloadable Resources

    Downloadable resources can be huge for building authority and building your email list. Nurture your leads through your funnel without coming up with new content and concepts. Use your blogs as ebooks, white papers, and how-to guides to wow your audience.

    This also allows your audience to reference your company even when they aren’t online.

    How to Effectively Repurpose Blog Content

    To repurpose blogs correctly there are a couple of things you’ll want to focus on.

    • Focus on evergreen content. Content that remains relevant over a long period of time. This way you aren’t wasting your time and effort.
    • Tailor content for each platform. Use photos for visual platforms, text for text platforms, and infographics for Pinterest. Know the strengths of the platform and then adapt to it.
    • Build brand consistency. Use the same brand voice and style across all your platforms so it creates a cohesive effort.

    Creating a cohesive strategy like this extends the life of your content, cuts down on the time it takes to create it, and makes sense to your audience. They learn to recognize your company, building brand awareness.

    Blogging Is Important for Business in 2024

    Digital marketing is always changing. But for right now at least, blogging isn’t going anywhere.

    Blogging: 

    • Builds your authority
    • Increases your online presence
    • Keeps your company relevant
    • Guides your marketing strategy across all channels.

    Blogging is important for business because it affects how your audience views and interacts with your company and brand.

    Looking for more tips about staying relevant in the 2024 marketing world? Sign up for my email list and let me drop you a note!

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      Resources:

      1 Thought Leader Blog – Forbes

      2 Why Blogging is Important – Nerd Wallet

      3 Travel Blog – Nomadic Matt

      4 Food Blog – Pinch of Yum

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