AI for Business – Know How to Be Authentic and Ethical but Use AI for Marketing
Unless you’ve been living under a rock, you’ve heard of artificial intelligence. But knowing about AI and knowing how to use it ethically in your business are two different things.
If you’re looking to streamline some of your business marketing processes you’ve come to the right place. AI isn’t just a tool for content creation. AI for business is the wave of the future.
At Maggie Writes Copy, I’m committed to helping you market your business ethically. This includes only using AI as a tool, not as a product. That’s why today we’re diving into the scary topic of AI and making it a bit less complex.
Artificial Intelligence Ethics – Concerns With Using AI for Business
Covering the ethics of AI use would take a whole series of books. So we’re going to boil it down to a few key points that affect your business with marketing and content creation.
AI Isn’t Always Right
First, it’s important to know that even though AI is a computer program, it isn’t always right. AI works by synthesizing information on the internet or information that you give to it.
If the information it is basing its answers on is false, then it will give you false data. This could have far-reaching consequences for your business if you use AI indiscriminately.
Another aspect of this is that AI often reflects the biases of the programmer. Or the biases of the articles it synthesizes to create content for you.
I challenge you to pick a controversial topic to run through an AI program. Try to get it to lean towards the less popular opinion in its article. While eventually you MAY get it to take the unpopular side, it will take you many tries.
This raises scary concerns about what information is being pumped out into the world.
Is Using AI Plagiarism?
This also brings up the question of whether AI is plagiarism. Depending on how you use it, AI can replace your own thoughts, opinions, and knowledge. With someone else’s knowledge? A bunch of other people’s knowledge? Another AI article’s knowledge?
When you think deeply about AI, you see the problems that may arise. Especially if everyone starts indiscriminately pumping out AI content.
With no human input out on the internet, it is unclear what we will be reading and learning. AI doesn’t produce new information. Just rehashes old information. This halts progress and innovation. It also takes the ‘human element’ out of the mix.
Is Artificial Intelligence Replacing Jobs?
Speaking of human elements, there is a lot of fear that AI is actually making human workers obsolete. Whether we’re talking about writers, data input, or data analyzers, the list would go on for miles.
It’s easy to fear new things and the impacts that come with them. But with new tools come new pain points and new jobs. While AI may make some jobs obsolete, there is ample evidence that it is also creating new jobs.
The word ‘pivot’ has been used so much in the last few years. Both with COVID and new innovations that are arising. But that is exactly what we have to do now. Learn how to embrace new technologies and fit ourselves into a new way of doing things.
We also need to learn how to do this ethically.
Artificial Intelligence Ethical Issues
Courts and lawmakers will be determining the legalities of Artificial Intelligence for years. That isn’t something you can control. What you can control is how you use AI in your own business. The best way to do this is to use AI to bring value to your customers.
Knowing the information you contribute to the world is valuable, helpful, and original. This will allow you to rest easy knowing that you personally are being guided by ethics.
Even though there are many questions about AI use, there are also many benefits.
Artificial Intelligence Benefits
It would be easy to decide to skip AI altogether to avoid the ethical concerns it brings with it. But AI is a powerful tool that can help your business in so many ways.
- Leverage AI as your virtual assistant: AI can write up schedules based on your business needs and priorities.
- Increase your business creativity: Use AI to brainstorm new products, strategies, and ideas for your business.
- Analyze and track metrics: You know all the data that you gather about your audience. Web traffic, email analytics, conversions, etc. Use AI to organize it. Turn it into usable and actionable metrics.
- Automate your business: Use AI to streamline social media posting, email scheduling, and customer feedback analysis. Take back your time.
- Create a better customer experience: Use chatbots to give your customers instant answers.1
There are so many benefits to using AI in your business. Now how do you avoid the ethical pitfalls that come with it’s use?
How to Use AI for Business – Ethically
The first thing you need to think about when using AI is how to stay authentic. Your business needs to add value to your target audience and maintain integrity. Marketing is one area where this can be tricky.
Using AI for Marketing
One of the most common uses of AI in marketing is gathering customer data.2 Make sure your audience is aware that you are tracking their movements on your website. When you see the ‘Accept Cookies’ button on a website, this is what you are agreeing to.
Chatbots and targeted advertising are also methods of gathering insight. You can learn what your audience needs and wants. Clicks, shares, questions. All it goes into the algorithm so that AI can give a more personalized experience to your customer.
An example of this would be retargeting Facebook ads. Based on the posts that someone has interacted with, a person will either be shown your ad or not. This allows you to spend less money while getting your ad in front of the right person.
Content creation is another way that businesses often use Artificial Intelligence in marketing.
Using AI to Write Blog Posts
Using AI for your content creation is a slippery slope. It brings up lots of questions.
- Is it ethical?
- Is it plagiarism?
- Do you own the content you generate?
- Does your content actually bring value to your audience?
- Can your content actually provide new information if it’s rehashing other articles?
- Will your website be penalized for using AI-generated content?
- Is AI-generated content written well enough to speak to your audience?
I could go on and on with questions you should ask about AI-generated content. Things you should consider before you ever post it on your website.
The fact of the matter is, that AI content isn’t humanized. It doesn’t connect with your audience enough. It may write similar quality to the average writer. But it’s never going to elevate your site above your competitors.
What AI can do is help you create content by helping you brainstorm. Giving you an outline possibility. Generating heading and title ideas. And creating useful tools.
Using AI for SEO
Some of the most important tools that AI provides to content creators contribute to Search Engine Optimization (SEO) research.
There are many tools that use collected data to tell you the most popular searches on search engines. This helps you know what questions people are asking. So that you can provide them with the information they need.
- Surfer SEO
There are many others that can help with keyword research and SEO but these are a few of the more popular.
SEO is one of the more important aspects of content creation. Not optimizing your site for search engines detracts from your site exposure. Your site isn’t getting the traffic it most likely deserves.
So how do you make sure you’re connecting with your audience, implementing SEO, and getting the most out of AI for business?
An Ethical Copywriter
At the end of the day, AI for business is just a tool for you to use. Knowing its uses and committing to using it ethically is important. If you’re looking for an ethical copywriter to join your business team, look no further.
Hi, I’m Maggie, an ethical copywriter. I leverage AI to benefit your company while not crossing any ethical lines. Book a call to discuss how I can help your marketing efforts. Let me create great content to bring value to your audience and traffic to your site.
2 AI Marketing – The Complete Guide – Hubspot